Publishing vs Printing–Clarifying Confusion

CLARIFYING A CONFUSION (I HOPE!!!)

Some time ago we told you the sad story of friends of ours caught up by a so-called “vanity publisher”.  When their work was accepted (with a great deal of enthusiasm!) by this publisher, they were over the moon.  Slowly, however, joy turned to frustration and financial loss to the tune of more than $30,000-oo. With nothing more to show for it all than only one single copy of their book they were hugely ashamed and embarrassed – not at all surprising as they are very savvy and have always dealt with life in a business-like way.

Fortunately, this bitter experience has not killed the urge to write.  But it could well have done so.

However, we have become aware of the fact that, as well as this vanity publishing racket, there are a number of other matters connected with writing that are causing a degree of confusion among those of us who dream and scribble and dream some more. 

The two words we want to deal with today are “printing” and “publishing”.  They are not the same and they are not inter-changeable.  Let me repeat that so you get the message –  

THEY ARE NOT INTER-CHANGEABLE

Printing is something you can do yourself.  All you need is a laptop; a ream of plain paper; a printer attached to your laptop; card for a cover and a good strong stapler or comb binding machine.  Your magnum opus won’t look all that professional, of course, but it will be printed.  If you require a better-looking job, you can source a printing business, make an appointment to discuss the details of exactly how you want your book to look; how many copies you would like and how much it will cost.  End of story.

You may have ordered only a few copies to give away, in which case you pay up; collect; distribute and (hopefully!) bathe in the glow of all the congratulatory comments.  End of story.  On with the next.

On the other hand, you may have ordered a hundred copies with a view to selling them.  Have you decided on a marketing plan?  How do you intend to publicise your book so eager buyers will be aware that it is available for sale?  Do you have a list of bookshops that might be willing to stock your deathless prose?

 If you decided to jump on this bandwagon, you have now become a publisher.  Congratulations!!  I really hope you succeed and make at least enough money to cover your costs and maybe have a celebratory dinner as well.

Bottom line: publishers are businesspeople whose essential business is to produce books, market them and make a profit.  They do not author books although some do occasionally commission a book on a particular topic from an author they know and believe in.  Once they have found a book they consider marketable, the author is offered a contract.  After this is signed the publisher works hard to ensure a profitable outcome; hard work that involves, among other things, editing, proofreading, printing and marketing – and that printing is done by a printing firm; a separate business.

Publishers are not printers and printers are NOT publishers.  Not a case of “never the twain shall meet”.  Far from it.  Much more a case of mutual dependence as each cannot function without the other.  Think of it as complementary co-existence.

© Mary McDee 2024

Feature Photo: Winter Elm Mirror-Design © L.M. Kling 2020 (artistic design 2024)

Marketing Tips–Key Words

Keywords–Helping Readers Find Your Books

Modern marketing is an amazing process. As more people use the internet to find out information about all sorts of things it’s not surprising that buying books is now subject to the same internet marketing strategies of so many other products.

I’ll give you an example from real life. My oven was in desperate need of a clean and especially the glass door. Before the internet I would have phoned my mum or a friend and asked, “How do you clean your glass oven door?” These days I google “How do I clean my glass oven door?” and I get lots of useful and useless answers and many adverts telling me that this particular oven cleaner is perfect for the job.

My original search did not get the product I needed. So, I refine my search and add “How to clean a glass oven door when it’s encrusted with fat?” And then I get more specific products and information. I may also add another keyword “How do I clean my encrusted oven door with an environmentally friendly product?”

The keywords in my search are: clean, glass oven door, encrusted fat, environmentally friendly.

Keywords are what people type into the Google, or alternative search engines. As I explained in my previous blog for marketing it helps to understand how search engines work. Key words are essential.

But, you ask, how does this effect authors?

There are millions of books online in so many genres. And within each genre there are sub categories of genre so key words become important words and/or phrases for readers to find the right book for them on Amazon and other platforms.

Try googling Romance books. You will get a list of different types of romance books. I selected Dark Romance books and got another list of keywords, hottest, extremely dark, possessive dark, dark kidnapping. Select one of these and you will finally get a selection of books in just the right genre sub-category you crave. So, before they get to your cover, blurb and reviews readers will find your book from the millions of other using key words.

Try a few different categories just for practice. I tried Fantasy novels and chose with dragons. I then selected romantic fantasy novels with dragons and finally you get to a list of books that fit close to what I was seeking. That list of books is where you want your novel to appear so it can compete with the others. After coming up on the list your cover and blurb will then win the sale.

Authors can select their keywords when they upload their book on Amazon and other platforms. It is part of the process for getting your book available as an e-book or print version. Before you start it is wise to research what keywords will get your book noticed.

Google keyword selection and you will find a number of websites that provide authors with the best key words for your novel. There are forums (Kindle forum, Reddit) lists of genres (Marie Cole) and my favourite from Draft2digital Specific Genres Literature and Fiction.

But can you change your keywords after you have published your book? The answer is Yes.

Keywords are classed as metadata so can be changed for free. (Unlike actual changes to your book cover or inner material which might incur a fee for changes) Just go to your publishing site and edit the novel metadata and review your keywords. Both Kindle Direct and Draft2digital allow changes to metadata but do check the term and conditions carefully yourself.

I’ve found this foray into keywords enlightening indeed (as one of my Regency romance protagonists would proclaim). I will be doing further research and perhaps update the keywords I so blindly selected when loading my books. Modern marketing is complex. I hope that this blog helps you navigate some of its complexities and increase your chances of your novel being found on-line.

Cheers Elsie

Elsie King©2024

Photo attributed to unknown author from creative commons.

New, Fresh, Watch this Space…

Launching a new Regency Romance.

Welcome to my new novel, A Suitable Bride. Impossible love, the dire need for an arranged marriage and a happy ending firmly place this novel into the Romance genre. And yes it’s set in the Regency era.

I got lovely feedback from my first novel A Suitable Heir so I hope my readers will enjoy this second foray into my favourite time in history.

The book will be available from the 30th April in both e-book and print copies. Please visit my website www.elsiekingauthorartist.com for links to purchase on-line.

I read an article by Draft2digital that said the best marketing for your first book is to publish a second. I certainly hope that this is true. Enjoy.

Cheers ElsieKing©2024.       Cover by Kate Smallwood © 2024 – www.deviouscat.com.au