Self-publishing a book is a wonderful goal but it certainly isn’t the end of the road. The book does not get into the hands of readers without marketing.
So, how do you get your book noticed, bought and read?
I read somewhere that the best form of marketing is to write the next book. That makes a lot of sense to me as the release of the second book, anthology or short story draws attention to what you have written before.
The business of marketing can take up a lot of time and attention and it’s difficult to get through all the steps you need to market your work and still have time for the joy of writing the next book/story.
This blog will explain my strategy for my own modest marketing plan:
What is your goal?
If you are like me my primary goal was to have a novel published. I don’t need a liveable income from writing. I don’t expect to be a best seller and if I cover some of my expenses I will be happy. So, my marketing strategy was modest and relied on word of mouth and the generosity of friends and family to buy my book and spread the word. If you have given up your day job and have the rent or mortgage due, you will need a much more vigorous marketing plan.
The basic essentials that I used are:
Business cards with an e-mail address and web site address. You can add your phone numbers and address if you choose.
A website that is connected to your social media accounts and where you can post covers of your books and have links to the sites that sell your book. Then tell everyone possible that you have a website and ask them to visit.
Do regular blogs on your web site and post to social media.
Organise a launch party. My release coincided with a big birthday so I invited guests and asked that, in lieu of presents they buy a copy of my book. I then ordered 35 author copies of the book and sold them to friends and family. I sold 34 books with promises of online orders too.
I’m a member of Romance Writers of Australia so will take five copies of my books to the 2023 Sydney conference and put them on the Indie table for sale along with my business cards and a free card (A giveaway displaying my artwork)
I have advertised my novel on the RWA website and in their magazine Hearts Talk.
I paint as well as write so put my business cards of the back of my paintings
Copies of my paintings have been made into cards and my website address is on the back of the card next to the copyright.
Indie Scriptorium web site also advertises my books. I and my fellow members write regular blogs about the self-publishing process. We have a small but increasing following and go world-wide. My website is linked to the Indie Scriptorium website.
Indie Scriptorium will launch a book of our accumulated blogs about self-publishing as well as an anthology of writing, poems, artwork and photograph early next year. Our individual novels and books will be included in this launch.
My fellow writers in IS plan to get a display table of art, cards, books and other advertising at local craft markets.
I intend to contact local writers groups and offer to give an information session about the process of self-publishing my book. Hopefully sell a few books too.
That’s the plan for now. I intend to review my sales strategy from time to time but now I’m going to start writing my third novel.
Further to my comments a few blogs ago re rhythm in poetry there are a couple of points I feel could do with clarification:
Rhythm is dependent NOT upon words but on the syllables that make up those words. While a word is at times only a single syllable (e.g.cat/dog/plant/then/through/thought…) many have two or more syllables (i.e. are multi-syllabic).
However, looking at that list of single-syllable words above it is obvious that the number of letters in a written word has little or nothing to do with the matter. Syllables are based on the number of sounds rather than the number of letters used to represent those sounds in the written form of the language.
All spoken language consists of two sorts of sounds: vowels and consonants; the vowels themselves come in two sorts: short and long. In English there are six short vowels – the middle sounds in pat/pet/pit/pot/putt/put. All the rest (14 in all) are long. To name but a few for example: the middle sounds in pool/paid/peel/pout/pipe/part/pert/port/pose.
The consonants on the other hand (25 in all) are the first one or two and the last sounds in all the examples above – apart from “through” where the last sound is “oo” (as in “soon”). Quite clearly, spelling in our written language and the sounds of the spoken language seem to bear little relationship to each other. But in saying that I’m teaching my grandma to suck eggs; aren’t I? Regardless of the fact that it is syllables and therefore the sounds of those syllables that are critical to rhythm I won’t go into all the intricacies here as it distracts from what I need to say about rhythm in poetry.
If the rhythm doesn’t “sing” properly when you read your poem aloud it is the syllables you must consider: maybe change a three or four syllable word to one of two or three (or vice versa) or remove a word; or add another; or repeat a word or a whole line or… Maybe you need to change a short vowel for a long one (or again, vice versa!).
The permutations can be seemingly endless. Just keep playing with it until it feels right when you read it aloud. Remember: poetry is music using words instead of notes and, like music, is meant to be performed. We miss much of the joy of poetry if we simply skim the words on the page; eyes only.
Secondly, prose marches across the page, words side by side like an army, ranks of soldiers filling the space. Poetry is more like a company of dancers, short lines, long lines, single words, spaces, positions on the page…
By simply changing the length of lines in a poem you can change the mood entirely. By way of example consider two versions of the A.A. Milne poem “Happiness”:
These 16 short lines give a beautiful, clear picture of John’s joy as he stomps around; jumping in puddles; splish, splashing in the rain. No words detailing any of this. But no words needed. Now read aloud those same words arranged differently:
How did that feel to you? Much slower; much more thoughtful is how it seems to me; almost as if he’s looking at his wet weather gear and wondering if it’s worthwhile going to the bother of putting it all on just to go out in the rain. Wouldn’t it be better to stay inside by the fire and read a book?
By the by, in the second, longer, more discursive version I found myself saying “has” instead of “had” as I was reading it. A small point indeed. But this is a lot of what poetry is about – small points can have a big impact!!
And another small point with a big impact: all the capital letters in the original provide emphasis plus; an emphasis that adds to the mental picture of a small boy stomping around, splashing in puddles, having a joyously wonderful time and to hell with the rest…
Do you too feel that it adds to the whole thing in a way that mere words alone could not possibly do?
The process of formatting and uploading a book using publishing platforms is complex and time consuming. Give yourself plenty of time, a comfortable workstation, snacks, drinks and learn some mindful breathing. You will need all of these things to stay sane. *
As discussed on my last blog there are a lot of online publishers out there so do your homework and work out where you want to place your book. I decided to use Draft2digital as they offered a free formatting program that looked good and they distributed to a wide variety of bookstores. I also decided to publish with Amazon as they have the biggest world market and higher royalties.
From my experience I would suggest the following steps.
Get your book cover in a downloadable PDF format for your e-book and a complete cover for your paperback. These need to be ready and fit the criteria of whichever platform you choose. I used the services of a graphic designer Kate Smallwood (https://www.deviouscat.com.au) but as stated in my previous blog on covers you can do your own cover or buy a ready-made, but unique pre-made cover
In Australia we buy ISBNs from Thorpe-Bowker. You will need time to set up your account and go through the questionnaire giving the details of your book. I bought a block of ten ISBNs for $80AUD and had to register as a new publisher cost $50AUD + GST. Total cost $143AUD. You will need a separate ISBN for each format of your book. Draft2digital and Amazon will provide you with a free ISBN, but I chose to have my own. When you get your numbers make sure you record them and keep them in a safe place. I did a table which set out the ISBN, the title of the book, book format and dates of publication as it helped me sort out which ISBN went with which copy of the book.
Once you have an ISBN you can register your book with the National Library of Australia. This is a legal requirement and again you will need some time to fill out the online forms. You only need to register one format of your book.
Do a final format of your word manuscript. Make sure that chapters are obvious and separated from text by paragraph spacing and clearly set out scene breaks. I used the formatting show/hide device on the home page of word. (Looks like a backward P) This clearly shows your spacing and page breaks. Ensure that all chapters and scene breaks have consistent spacing. This will make it easier to load your book onto the publishing platform.
Draft2digital – You will need to start an account with them, provide banking details and fill out a USA tax form. These are all available in the account section. Draft2digital also have a range of You-tube videos. The masterclass tutorials are excellent and they provide a lot of advice on the website.
Draft2digital have an automated system that will download an author bio, dedication page, copyright page, list of contents as well as the blurb for the back cover. I tried these out but found the information was basic and not in my style. I chose to add my own internal pages along with my manuscript and didn’t have too many problems with the download.
Once downloaded onto the platform it’s a matter of working through the steps for each format (E-book, Print book, Hardcover or Audio book). Step 1 allows you to upload your manuscript. You will probably do this multiple times as you cannot edit once your manuscript is in the system. You will need to edit and then reload the file. Step 1 will also ask you for a Description- this is actually the information that goes on your back cover such as a blurb so have this ready. You can also choose your release, and pre-release date but do this carefully as it is essential to have your book ready to go by the release date. Step 2 is the layout where you decide if you want Draft2digital to add your internal pages or you do it yourself. I found it easier to use my own pages but try out their system and see if it suits you. It also gives you a list of your chapters. If they don’t match your manuscript you will need to check on the formatting of your uploaded file and make amendments. Step 3 is the Preview, the fun bit where you can play with a variety of internal finishes which decorate your chapters and scene breaks. I was very happy with their selection of styles. After you select your style you will need to check each page of your novel carefully to ensure that everything is exactly as you want it. Changes can be made after you publish but can cost money. Step 4 is to publish. You can choose which platforms your book will go to and the prices of your book. You can change the prices for different countries and see what royalties you can expect. Once published you can order a proof copy which is exciting. The proof copy can take a few days to weeks to arrive and mine cost me $43AUD dollars but it arrived within four days. Carefully read the proof copy and if possible, get a friend or editor to go through it. Give yourself plenty of time to check and double check your book before publishing.
Draft2digital also allow you to use their formatting for free and download a copy of your formatted book to use on other platforms. A very generous offer for authors which needs acknowledging.
If you also decide to go with Amazon you need to create an account in Kindle Create. The process is similar to Draft2digital. Check out the terms and conditions from Amazon carefully. If you select Kindle Direct you must be exclusive to Amazon for 90 days but it is a good way to get your book read. Amazon is the biggest online publisher and it is worthwhile to use their service as they also provide a proof copy at a cheaper price.
Once you have published your book you will receive a Universal Book Link from Draft2digital and an Amazon URL. These are important links that you use when you start marketing your books. The Amazon URL is tricky to find but I used a You-tube video and finally worked it out. Copy and save these book links to a secure folder where you can access them easily. They can go onto social media and be added to web sites.
As I said at the beginning of this post, the process of getting a book ready for publishing is long and hard. I found the actual publishing difficult and sometimes confusing. I was lucky to have the help of Lee-Anne Kling from Indie Scriptorium who has published multiple books and spent many hours holding my hand and giving advice. I went through the process to find out for myself how difficult it is for someone who is not tech savvy and struggles with computer programs. I did it with a lot of help so it is doable. I hope my experience is helpful to other authors who want to do it for themselves.
The Trials and Tribulations of Making a Print Copy—My Recent Journey with Amazon
That little tool, “Create a paperback” beckons. Sounds enticing, doesn’t it?
You’ve launched your e-book, perhaps on Kindle, as I did, and then you notice the offer to make your “baby” into something tangible, a paperback.
One reason you might be tempted, is that many of your friends say they want something tangible, a hard copy of your book; they don’t do e-books.
Hence, after my latest e-book, the T-Team with Mr. B went live, I set about the process of making a print book through Amazon. Since my travel memoirs are designed to be a “coffee table” book with entertaining travel stories and colour photos, the page size is not the standard novel format (5”x7” or 6”x9”), but slightly larger at 8”x10”. You’ll notice that I am using Imperial measurements rather than metric. And here lies the problem as an Australian indie author. Just as certain International space programmes can be brought down by the Imperial vs metric discrepancy, so can designing your print copy of your book fall foul of what I’m calling the Imperial computer programme used by Amazon. It seems I fall in this trap every time I attempt to make a print copy of my latest book.
You see, the Microsoft publisher programme I use to design the book cover is in metric. I looked at ways to convert it to Imperial, but such secrets remain a mystery to me. Instead, I use the “Inches to Centimetres” converter found on the internet. This I did and created my book cover which is (8”x10”) x 2, for front and back cover, plus .35” for the spine. In metric that is 20.32cm x 2 plus .9cm for spine.
So far, so good.
Once I inserted the pictures, title and blurb for the back, I then saved the file in Publisher. Then I converted the publisher file to PDF.
Looking good…
With my body/text/manuscript file formatted (for 8”x10”) and also converted to PDF, I was ready to begin the process of making a print book on Amazon. Click on “Create paperback” and follow the prompts. Make sure all required fields are filled in. Then upload the body/text file and cover. Before proceeding to pricing, which is the next page, it is important to launch previewer and check book for errors. Errors will be highlighted.
This is where my attempt at creating a print book came undone. The manuscript was fine, no problems, but the powers that be (computer programme and people who check) had issue with my cover. Each time I loaded it up, “error” in bold red letters glared at me. I uploaded it several times, each time adjusting the cover so that all images and lettering, especially related to the spine, fit in the designated parameters. After about five attempts, the manuscript and cover were accepted, and I ordered a “proof copy”.
Although Amazon quoted ten days for the proof to arrive, it came in three days.
The important thing to remember with proofs is that they are there for a reason. Take time to thoroughly check the proof, not just the cover and how it looks, but on the inside. Seeing work in print helps discover errors and typos. Just because someone proofread your manuscript beforehand, doesn’t make it immune from typos that have been missed. I found a whole heap of Mr B’s that should have been Mr. B.
After addressing the typos and errors in my proof, I set about uploading my manuscript, once again. My cover also had an issue; one of those infernal Mr B’s. I corrected the typo which required another visit to Publisher. That was my mistake.
Satisfied that my cover and manuscript were the best they could possibly be, I uploaded the work for Amazon’s perusal. They were happy with the manuscript, but not at all happy with the cover. In the process of adding just one tiny little dot after Mr, I’d inadvertently used the wrong sized cover size. Worse, I had saved over the “approved” cover from the proof.
Twenty uploads later, I was still no near the elusive approval for my cover. Even when all the images and text were neatly inside the red rimmed parameters. Again and again, the same error message plagued my cover’s existence: “Your expected cover size is 16.602 x 10.250, your submitted file is 16.599×10.000.”
I began writing down my progress, or lack of it.
Eventually I worked out that the wording was my stumbling block and discovered that “submitted” is the “variable”, meaning it can be changed, but “expected” is the constant, meaning it can’t be changed. I decided to go back to my publisher files and make both the “submitted” and the “expected” files match in size. (16.602”x 10.250” or in metric: 42.169×26.035cm) I found a ready-made “paper size” that matched the “expected” and slotted my cover made into a JPEG into the page.
And…it worked!
Elsie King was comforted by the fact that it took me all Tuesday to work this out. When we came to do her historical romance, A Suitable Heir, we nailed it in one go.
We are both looking forward to receiving our print copies in the mail in the next week.
Do you write poetry? Do you wish you could write poetry but are not sure how to go about it? And just what is poetry anyway; what is it that makes it different from ordinary prose?
It might help if we start with a definition. The Macquarie Dictionary tells us that poetry is:
1. A literary work in metrical form.
2. The art of rhythmical composition, written or spoken, for exciting pleasure by beautiful, imaginative or elevated thoughts.
There are two phrases in there that are the nub of the matter: “metrical form” and “rhythmical composition” both of which seem more applicable to music than to stringing words together (which is, after all, what we do when we’re writing). But this is as it should be for poetry and music have a lot in common – not only rhythm and metre but performance.
As far as music is concerned this is obvious. As far as poetry is concerned however many of us don’t realise that it is meant to be either recited or read aloud in such a way that one can feel the rhythm; a rhythm that can be quite subtle; a rhythm that can change to reflect a change of mood… But a rhythm that must be there.
In order to achieve this we have to, at times, adjust or deviate from the conventional rules we must adhere to when writing prose in order to maintain the rhythm and/or produce a desired effect. There are many ways to do this: by omitting a word like ”a” or “the”; repeating a word or words; using a word with a different number of syllables; using a word with a different sound e.g. changing a short vowel to a long one or vice versa…
Breaking the rules in this way is called poetic license and is perfectly acceptable when writing poetry – so long as it is done carefully and with good reason.
By way of example consider and compare the first (abandoned!) version of one of the verses from the poem “I want to be a writer but how do I do it?” that we blogged recently.
When I read this aloud to myself it didn’t “sing” right; it sounded clunky, clumsy and the reading didn’t flow easily. So it was “back to the drawing board” and I wound up with:
Much better, easier to read, flowed well to my mind. However, on re-reading since then I realise “precise” at the end of line 3 should be ditched, done away with, not necessary… Read it aloud both ways for yourself and see what you think re that word; those seven letters.
As with all writing – a work in progress!
By the way; poetry can rhyme; in fact rhymes often add a dimension and a level of enjoyment that would be lost in some poems. But rhyme is not the essential pre-requisite that rhythm is. Non-rhyming poetry is known as blank verse and is a legitimate form of writing; produced by such skilled practitioners as Milton (“Paradise Lost”) and Shakespeare.
It’s a wonderful feeling when you finally have your book written, edited, proof read and formatted and covered with a beautiful dust jacket or e-book cover. Now is the time to upload your book to a publishing platform but which one is the best for you?
There are many authors who do not want or need to sell their books online. Writers of local history, a memoir or an anthology of short stories put together by a writers’ group may choose to distribute their work without using online publishers. So, the first option would be to find a local printer and negotiate a number of copies and price. Mary McDee will explore this option in depth in a later blog.
Below I have listed the publishers that I have decided to consider when I publish my books. You can upload to as many or few publishers that you choose as they are not exclusive.
Amazon Kindle Direct Publishing (KDP) – This is the most popular platform to get authors into print. They are free and fast at getting your book available to readers. They have world-wide distribution and royalties are around the 70% mark. You will need to have an Amazon account so you can use the service. Amazon will publish e-books (to read on a computer, tablet or Kindle reader) paperbacks and even hardcover books. These can be ordered by the author for distribution or they supply a print on demand (POD) service which means a customer sees your book online and orders a copy which is then paid for (includes postage) and sent directly to the customer’s address. Amazon provide a plethora of tutorials and videos all of which appear to be user friendly. The process of uploading to KDP is meant to be easy but as of yet I haven’t tried it out. I will certainly be doing a blog about my experience in the near future. Amazon have a printing facility in Australia.
Google Play Books – this publishing platform is similar to Amazon but only does e-books. They have a Partner Centre for authors and you will need to open an account. An advantage of publishing on Google Play Books is that they have a recommendations system that makes it easier for readers to find your books using Google searches.
Barnes and Noble is another publisher who allows you to order e-books, paperbacks and hardcover books. It offers 70% royalties and is similar to other publishers.
Draft2Digital is a different type of publisher called an aggregator. They distribute your books to other booksellers. They have recently started to distribute print book on demand but not in all areas. It is well worth exploring the advantages of using Draft2Digital. They also offer a free and easy to use formatting service which I will explore in a future blog. The royalties for Draft2Digital are lower than publishing directly with other retailers.
Ingram Spark is another aggregator and they have a wide network of distribution to places like schools, libraries and retail chains. They excel at paperback and hardcovers, and you can use Ingram Spark in tandem with other retailers like Amazon. The royalties are less and they used to have a setup fee of $49 dollars but this has been waived since 1st May 2023. They also offer free revisions for a set period of time.
There are a number of other publishing services available for authors. It is important to be wary of publishers who demand fees for their services and always look carefully at any contracts especially relating to copyright.
Having a few different platforms presenting your books is referred to as Going Wide. This distributes your book to as wide a range of readers as possible. There are no restrictions to publishing on several different platforms at the same time. However, there are restrictions to using the same ISBN on different book formats. You have to have a different ISBN for a paperback, audio and hardback but you don’t need a ISBN for an e-book.
If you use Amazon and opt for Kindle Unlimited you have to be exclusive to Amazon. This is a service that allows readers to pay a monthly fee to be able to download any number of books they want. Authors benefit by getting paid by the pages read rather than the purchase of the entire book. You can opt to have your book exclusively on Kindle direct for a set contract time of 90 days or leave it there indefinitely.
I have provided an overview of the different publishing options. I recommend that authors explore the advantages and disadvantages of several sites and also seek more information on-line.
So, you’ve written your book, edited and polished it. It’s ready for the world to see. But how do you get your book out there, so that the world can see it? Rather than repeat the wisdom of many writers and bloggers who have come before me, I will summarise the avenues of publicity from my experience and research over the years. For more information, you can click on the links provided throughout this post.
Library—You may want money for your labour of blood, sweat and words, but your local library is a good place to start for making your book, if it is a hard copy, visible. There’s something about local authors and people who are interested in reading the world created by someone who lives in their community. If you are part of a writers’ group who meet in a local library, the library is only too happy to receive one of your books to put on their shelves.
In Australia we have Australian Library Services, an organisation who distribute books to libraries throughout Australia. One point to keep in mind when submitting your book to ALS, ensure that the quality of the printing is good, as a poorer quality book will not last the distance in the rigours of repeated borrowing.
Another point to keep in mind in Australia is that you are required to submit or register your book with your State Library and National Library. In the old days you had to trek into town to your State Library and deliver the book to them personally. Nowadays the National Library of Australia (NLA) has a website where you are able to upload your book for registration. I was interested to discover that NLA has been developing an online digital publication tool Trove where a treasure of historical and recent publications can be found. Another avenue where someone finds your book.
2. Family and Friends—never underestimate the value of family and friends to benefit from your book. Make the most of gatherings with loved ones or social outings to share your recent accomplishment (your book) in the hope that they will buy a copy. If not, your book maybe a handy gift for birthdays and Christmas.
3. Bookshops—Mainline bookshops and even small boutique ones can be a teeny bit snobby when it comes to accepting Indie-produced books for their shelves. Mostly, these sacred shelves are reserved for the books from traditional publishers. But, it’s worth a try. I had a friend who travelled down this footpath with her book and with perseverance and her gift of salespersonship, she was able to get the vendors of some big booksellers to stock her book. Even made some sales. She said the downside of having her books in the bookshops is that it can take some months for the books to sell, so no profit until they do. Added to that was that some bookshops sold the book and “forgot” to pay her.
4. Writers’ Fellowships or Genre Group such as Australian Society of Authors, or Romance Writers of Australia can provide support for your work and an avenue and ready audience to receive/buy your work. After all, if you are part of a Writers’ Group, they, who have helped you produce the book will only be too willing to receive a copy (probably free as they helped you, didn’t they). That being said, they have family and friends who may like a copy too and pay for it.
5. Online Publishing Platforms: eg. Goodreads, Smashwords, Amazon—I personally have published my books through Amazon. As the biggest online retailer, and the fact that I found uploading the book to Kindle and also the facility to have my books printed, made it a no-brainer for me. One thing to say, when publishing your book, you need to be patient and careful to read the proof copy to prevent typos and glitches from being published. Take the process slowly, don’t rush or panic. Engage the help of a friend if you feel wobbly about the whole computer-technical side of Indie publishing through a digital platform.
A website, Your Publishing Guide, has extra information that may help you choose which and how many platforms to use.
6.Blogging/Website offering your book as a PDF or link to your book—When I began my Indie publishing venture, a younger, more tech-savvy friend advised that I should have developed my blog or website months before publishing my first two books. They said that my book sales would have been better if I had had a “following”. Eight years down the track, so to speak, and with over five hundred followers, not sure if that’s true, but, hey, every little bit helps. And, every so often, I make a sale.
7. Word of mouth (always keep your “business card” handy…and a box of your books in your car)—most of my hard-copy books have been sold this way. People ask, “What do you do?” I answer, “I’m a writer.” Next I’m telling them about my book and offering my business card, and a copy of my latest book. And they buy the book.
8. Coffee Shops—often you see in coffee shops books in a little pile or on a shelf for customers to read when they are sipping their drink. Just the other week, Mary McDee and I spied a locally produced book on the shelf of our favourite café. Gave me an idea to offer one of my books to add to the pile.
I might add here, since it is more community than library, that it does no harm to add your book to the collection of books offered in a community library. You know, those book boxes that have popped up all over the suburbs on footpaths or next to community centres and the like.
9. Markets and Fairs—if you have more than one book on offer, or you collude with one or two friends who have published books, hiring a stall or table at a market or fair might work for you. My experience was that the sales were not forthcoming. At fairs, people are looking for cheap homemade and second-hand items, not brand-new books. Also, you need to cover the cost of the hire of the stall or table. Never-the less might be worth a try. I’d reckon that if you had a regular stall at a market, and had other creations to sell like art, cards, craft, clothes even, you may have more success selling your books.
10. Clubs as a guest speaker —ie Probus, U3A, church, Rotary. When you write and publish your book, this is what you sign up for. If you published through a traditional publisher, they would expect you to deliver on this sort of publicity. Most of my books have been sold through book launches (at church) and being a guest speaker.
11. Online Promotional Services —ie ISBN, Amazon advertising. I’ve noticed that the ISBN agency are regularly sending information and advice to me through email on how to promote my books. When you register your book with the ISBN agency, they require you to give a synopsis of the work and provide the book cover and blurb. Same with any sort of advertising. Ensure that your synopsis, blurb and cover attract the reader by being eye-catching and engaging. For some helps you can read Elsie King’s posts on “Publishing tips—Writing a Standout Synopsis” and her recent post on “Publishing Pointers—The Book Cover”.
12. Social networks —ie Facebook, Twitter, Instagram. All I can say about this is that it’s yet another way to lead potential readers to your book. The main advice I have read over the years of blogging, is that you need to stick to one platform and not get all tangled up with dozens of social media platforms. Go with the one that works best for you and then link the other platforms to that one. I have stuck with WordPress as it is a safe place and well regulated to keep out the likes of Trolls and Spammers. Then I have set up the links to Facebook, although I had to become an administrator of a new Facebook page. I had links to Twitter, but it never really went anywhere, and now has flown the coop.
I might mention here that I have an Author page on Amazon. Not sure about other people’s experiences, but I have found the page basic with very little scope for editing mistakes made by me. For example, it insists on calling me “Mrs. Lee-Anne”. Really? Bit strange in the 21st century.
***
One thing I have learnt from my publishing adventure, is that I have made discoveries and have grown along the way. I have received some feedback that I need to spoon-feed my audience with a step-by-step guide on how to…whatever the topic is. However, in the words of a teacher friend of mine, “We learn by doing, not just hearing.” Besides, there are many step-by-step guides out there on the web and I doubt another one by me would make much difference for the tech-challenged. So, for all who have yet to launch into the world of publishing your book and distributing it, the best way of getting your book out there is by being bold and doing just that: have a go and get your book out there.
[As mentioned in my recent blogpost on Tru-Kling Creations, May is our family’s party month. So, I figured Indie Scriptorium needed a break from “Publishing Pointers” and I’d give the readers (and my party-self) a little break and discuss the art of storytelling for a change.]
STRANGER THAN…
Bizarre tales: Road trips gone wrong, planes vanish, people disappear, and bodies turn up packed in suitcases…the type of stories that inspire movies or perhaps novels. Or do they? At times, real life events seem so unreal that if we were to publish a novel about it, our audience would slam it as not believable. Yet as news, people absorb it like sugar, craving more; the more absurd, the more they devour it.
A part of us enjoys the fantasy, the off-centre. It’s as if we want more to life than what is. I reckon my family’s no different. While driving on the way to Magill, Mum, my son and I discussed the latest bizarre news story of a road trip gone awry, the Kadaicha man and how my alien character Boris might be involved in the evil in the world. You can read what mischief and mayhem Boris gets up to in my novel Mission of the Unwilling, The Lost World of the Wends and novella, The Hitch-hiker, both available on Amazon.
My friend who has read all in the War Against Boris series, remarked that when a certain plane went missing in 2014, she was sure Boris was behind it.
And back to the news, the search for alien life-forms continues. Subterranean liquid beneath the surface of Mars has made scientists hopeful of alien life—bacteria at least. It’s news. We want to know, do aliens, sentient beings from worlds other than Earth, exist? Or are we, as humans, alone in the universe? Are we God’s unique creation? Or one of many of God’s image in the universe? Does it really matter? Why is it so important we want to know?
My novels are science-fiction fantasy and there will be some out there who roll their eyes and sigh, “Not interested”. I know, most people I meet like their murder mysteries and romance novels. But there are some, more than I expected, who have a fascination for adventure exploring the universe and other worlds, where anything is possible.
The reason I started with science fiction back in my youth was the result of certain people I’ve met and certain issues I faced. Oh, how I wished I could have written all the issues involving such characters back then. But no, I was told, I can’t. I’d upset such tender egos if I were to write about my experiences relating to bullying, harassment, women’s rights, relationships, attitudes and values of the time. We’re talking ‘70s and ‘80’s here. Still, unless such issues are discussed, how can they be resolved?
But, how could I present these issues for discussion? My solution, write these stories in fiction, science fiction. In the world of outer space and stellar travel, I could convey stories of the issues facing our world, and in my life. With some metaphorical distance, I put these issues on the virtual table, open a dialogue and minds to grow and change.
Our lives, our worlds are bubbles. We live within these bubbles of the world we know. The bubble of our worldview and attitudes filter the way we see the world, how we interpret what we see, how we form our values and our narrative.
No one wants their bubbles burst. It’s the reason we don’t really listen to another’s point of view. Really listening means confronting another’s world-view—a world alien to our own. We’d rather shut the other person down, treat them as the “other”, the enemy, than have our bubble burst.
Fantasy and fiction allow us to safely enter other worlds, explore other attitudes and values, expand our worlds and grow. And although we fear the bubble bursting, we crave the more, what exists outside our bubble. How often haven’t we said, after reading or hearing a way-out story on the news, ‘I never knew how the other half lived.’
Aliens are all around us. They are the “others” and their stories. When we really listen and enter another’s world, the world and stories they offer are limitless. Everyone has a story. Connecting with others, face to face, through literature, through the internet, through the arts, opens us to grow as individuals and collectively.
It’s creativity that connects us as a community. Through art we share the world as we see it. Music interprets the themes and emotions of the heart. In writing, we interpret life through words. Our stories involve characters, people—whether in a fantasy world, spaceship, a town or home, or a road trip—people clashing, colliding, interacting and learning to blend in acceptance and unity.
The story of our lives and relationships is a journey where we rejoice what we have in common and learn to celebrate our differences. Through this process, we may discover that reality is stranger than our craziest imaginings. Better still, we come to the realisation that it’s not sameness that unites us but embracing our differences.
In my last blog, I suggested that getting a professional illustrator or buying a ready-made book cover is the way to go for most writers. Purchasing a cover, you like and fits with your genre, can be easy and time effective and doesn’t cost too much.
If you can work with a graphic designer or illustrator, it will cost more but may be worth the money to get a cover that attracts readers and markets your book. A good illustrator can provide images of your characters and this may be super important if you have imaginary beasts and extra-terrestrials you want to introduce to your readers visually.
I wanted a book cover that used my original artwork and reflected the Regency era as well as the genre. I looked at many websites offering pre-made covers and couldn’t find a template that was anywhere close to what I wanted.
I played in Canva and Microsoft Word and came up with a few ideas but found the process time consuming and sometimes frustrating. I also don’t have the technical skills to get the quality of the image right. To purchase programs like Photoshop is expensive and just wasn’t worth it for a few covers. So, I have now engaged a graphic designer to help me achieve the cover I envisage.
However, if you want to try to do your own cover design and have the time to play, I will provide some basic exercises that will lead you in the right direction.
Working in Microsoft Word
The word program is not an easy option but is doable if you have the time and energy to fiddle. It does often mean that you will disappear down a rabbit hole and emerge much later with a cover design, or not.
Step 1: Open a blank document. (Go to your tool bar and select “File”, then select “Blank Document) Choose custom size that best suits your book size.
[Screen shot 1: Selecting a blank document]
Step 2: Select “Layout” in your tool bar and put in some margins that reflect the size of the cover you want. I suggest a standard size such as 15cm x 23cm (6 x 9 inches) You can decide on your own margins by clicking the arrow besides the margins diagram and scrolling down to custom margins and then setting the margins to best suit your cover size.
[Screen shot 2: selecting Layout]
Step 3: Click your mouse on “Insert” in tool bar and select “Pictures” using the downward arrow. You can select an image from online, stock photos, pictures from a file or from your photos. Please be aware that you must check if the image used is copyrighted. I select photos from Creative Commons. http://creativecommons.org.au/learn/licences/. You can also buy images from places like Shutterstock, Pinterest and many other places. Just Google Photo Images to buy, or similar. It is worth looking up the terms and conditions of Creative Commons licences and how to attribute an image used.
[Screen shot 3: Inserting your selected picture]
Step 4: Once you have selected your image, click on it and go into the picture format menu. You can use the crop and height and width functions to get your image to fit the size of your front cover. This can be tricky and time consuming. Be prepared to experiment and learn as you go.
[Screen shot 4: Formatting your picture]
Step 5: When you are happy with your chosen picture, then return to the Insert button and add a “Text Box”. I have found that using word art is the easiest method. Go to text, select word art and just select the first A. The text box will appear on your cover. Just drag the word art box to where you want your title and add the Title. Do another text box for your author name.
[Screen shot 5: Text Box]
Step 6: Return to the Home button and type in your title and author name. You can then highlight your title and change the size, font and colour of your text. This can be fun, but do make sure your title and author fonts are similar in style and colour and easily read from a distance. Save as a PDF.
This is a simple mockup for an e-book that I made using the above instructions. It took several hours to complete. There are a host of videos on You Tube which give more detailed instructions that I would recommend you look at. To complete a paperback cover with a back cover and spine you will need to do further research.
There are many programs on YouTube that will demonstrate a more sophisticated, and possibly easier ways of designing a book cover. Good luck, I’m going to a professional.
Indie Scriptorium -- Self Publishing Collective 