Marketing Ideas and Information

Author Talks

Hello everyone,

I recently had the pleasure of attending an author talk given by Australian rural crime writer, Fleur McDonald. My friend, who is an avid fan of Fleur, booked tickets then invited me along.

I’ve only been to a few author talks at Adelaide Writer’s week but this was a local event at the Hallett Cove Civic Centre and Fleur is a South Australian born writer, so I was happy to attend.

As an emerging author, I also wanted to get some ideas about how to plan an event. You never know I might get invited to talk about my own writing experience some day.

Local author Nina D. Campbell interviewed Fleur. and this worked well. They covered a lot of interesting topics. Much of the talk centred around Fleur’s life as a mother, farmer and aviator. She also touched on her history as a writer, her research, writing processes and delved into a few of her characters. It was a funny and entertaining presentation which was thoroughly enjoyed by the audience, including me.

The organisation of the event was excellent with a comfortable venue, free wine or soft drinks, lots of promotional banners, a local bookstore selling the books and of course book signings. It was a superb night.

For more information about Fleur McDonald visit her web site https://www.fleurmcdonald.com

Also discover Nina D. Campbell – a South Australian crime author https://ninadcampbell.com.au

For an excellent blog about planning an author talk see Tess Woods – Six secrets of giving successful and sought after author talks  https://www.tesswoods.com.au/six-secrets-to-giving-successful-author-talks.html

Cheers Elsie King ©2025

Feature Photo: Elsie with Fleur © Elsie King 2025

Marketing Tips–Why?

We, at Indie Scriptorium met last week and reflected on our direction and purpose, especially in relation to our weekly blogs. Recently, I came across this post by fellow blogger, Anthony Robert, which to me, hits the spot when it comes to getting out there and increasing our presence.

Cosy Mysteries

What is a Cosy Mystery?

Quaint English villages are the typical settings for Cosy Mysteries, but any small, interesting community will suffice.

I admit that I’d never heard about Cosy Mystery novels until I attended a wonderful presentation by Morgana Best at the Romance Writers of Australia conference in Adelaide 2024. Cracking the Cozy Mystery session opened my eyes to this delightful, popular genre.

I personally love crime books, especially Nordic noir, the darker the better but even this avid reader sometimes finds the desperate situations, vivid descriptions and awful outcomes too much to bear. Waking up in the middle of the night with detailed images of beheadings, disfigurements and accompanying gore is unsettling. Psychopathic villains can haunt my nightmares and leave me looking for a good romance at the library the next day.

Maybe it’s time to read some Cosy Mysteries instead? A murder without mess, a whodunit solved by an untroubled, clever amateur sleuth with a happy outcome.

But there are conventions for writing these very popular tales.

  • The sleuth must be likeable, unexpectedly clever and an amateur. They might want to hide their brilliance under a bushel.
  • The investigator must have a strong motivation to solve the crime; a sense of justice, a desperate relative, someone falsely accused or police incompetence.
  • The mystery must be cleverly crafted with copious red herrings, but the reader discovers all the clues in the end.
  • Good research is essential into murder techniques, police procedures, coronial enquires, autopsies and medical assessments.
  • No blood, gore or graphic descriptions of the crime.
  • No blasphemy, cursing or coarse language.
  • No sex but a touch of sweet romance is allowed.
  • The victim must be flawed and/or unlikeable but must still engender some sympathy to warrant the investigation.
  • The setting is a small, appealing community with lots of quirky residents.
  • No animals or children should be harmed.
  • You can add smart dogs, strange cats and unusual but endearing pets/wildlife.
  • The police should not be involved unless they get it wrong and need to be enlightened.
  • The mystery/murder must be solved, and everyone live happily ever after until the next victim bites the dust.

These books sell in their millions every year. There are many sub-genres including romantic, historical and paranormal themes. Many Cosy Mystery writers do a series of books and get a following of avid fans.

The genre can be traced back to Agatha Christie, who introduced readers to her clever sleuth, Miss Marple in the 1930s. Other famous historical mystery writers are Dorothy L. Sayers, Margery Allingham and Ngaio Marsh. These four ladies were the Queens of Crime in the early to mid-twentieth century.

Cosy Mystery books have engendered many television series: Death in Paradise, Agatha Raison, Shakespeare and Hathaway, Father Brown and Sister Boniface to name a few.

I certainly will be looking out for some cosy entertainment at the local library. As for writing one, the ideas are circling. A murder of crows over a distant field …

For more reading, I found the following articles informative:

Ingram SparkWhat is a Cozy Mystery and why is it so popular? An article by Debbie Young September 2019

Crime reads – Cozy Mysteries aren’t going anywhere, in fact, There’re as Popular as ever. By Olivia Blacke February 2021.

And please have a look at the cat inspired web site of Morgana Best – writer of paranormal cosy mysteries and the lovely lady who inspired this blog.

https://morganabest.com/?srsltid=AfmBOopE7umy0DbgeDXb3F0C4yuAqH6y3eLB3fsmUOsVcLyuNJRh2cd-

Cheers Elsie King ©2024

Photo by L.C. Wong ©2024 – North Lew Church – Devon

The Perils of Vanity Publishing

[Last Tuesday the Indie Scriptorium team were part of the Spring into books Wordfest at our local library in Woodcroft. We hope to have a more detailed reflection on the event in the near future–once we’ve recovered…One thing that stood out for me were the number of aspiring authors who had written a book, but needed guidance on what steps to take next.

With this in mind, here’s a re-blog; a cautionary tale by Mary McDee.]

A Cautionary Tale

We have just discovered that a writer friend of ours has been taken in by a couple of publishers. She has lost a lot of money (nearly $30,000), is confused upset and angry. All she’s got out of it is one single copy of the book of which she was so proud.

“She must be pretty thick” I hear you saying.

Not so. Not at all. She’s vibrant, intelligent, educated; a businesswoman all her working life and still, in her retirement, involved in theatre. But she’s been conned by experts. It could happen to any of us which is why we feel it is important to fill you in.

Let me tell you how it happened.

Long ago writing became an interest for her but only as a sideline, an enjoyable hobby. For a long time, she operated on a “lone wolf” basis but a few years ago she joined our writing group. Occasionally she referred to a book she had written and the publisher with whom she was dealing. We never took her up on any of the details; our group concentrates on works in progress and critiquing each other’s efforts. That book of hers was done and dusted – on to the next level so beyond our current concerns.

However, a couple of days ago she made another comment and was obviously unhappy about things. We’d finished our readings and given our feedback early so this time took her up on it: who was the publisher, what was going on…  And, eventually, how on earth did this happen?

Very easily as it turned out.

Publishing was a foreign field to her, so she did what most of us do these days – she went on the internet. Not long after her internet search, she began getting phone calls.  There were people in the USA who were interested in her work; keen to look at it; keen to publish!!

She was thrilled, sent her stuff to them – it was a children’s story illustrated with her own delightful artwork. They rang and talked terms, explained the “situation” and were enthusiastic about possibilities. The world opened up; she was thrilled, excited.

But she was an innocent abroad, abroad in a world of which she knew nothing; nothing at all. She sent them money as requested (Pay Pal is a wonderful innovation when dealing with those who are far away!) and waited expectantly. There were phone calls relating progress. She paid more money.

Things dragged on. The months became years. She began to have concerns; to worry. But reassuring phone calls, explanations, progress reports allied her fears. She received a single copy of her book.

She was told it was in bookshops in the UK; bookshops that were part of a large chain with stores all over the country and that it was selling well. But she was getting paid only a few cents very occasionally. She wondered and began to worry again.

With friends and family in the UK, she asked them to go to a few of these bookshops and check them out. No sign of any copies of her book anywhere. Then she somehow found out that Amazon was supposed to be involved – she’d had no contact with Amazon; none at all.

At no time throughout this saga had she been offered a contract; at no time had she been asked to sign anything. All she’d ever had was phone contact. So, she asked for them to communicate with her in writing. Despite repeated requests, they never have.

She realised there was something seriously wrong; that she had been conned. She was hugely embarrassed and loath to admit to what she saw as her own stupidity. We keep telling her that action coming from lack of knowledge can never be classified as stupidity. She’s finding that hard to accept though and still feels dreadful about the whole thing.

Sadly, there are many out there operating this way; skilled in taking advantage of the uninformed; the unwary; those of us with dreams. In the world of publishing, they are labelled “Vanity Publishers”. It is doubtful if what they do is illegal – they’d be very sure it wasn’t!!  But it is certainly immoral. All they will ever do is flatter you; con you; extort money from you. In short, use you then spit you out,

So, “caveat emptor” – Buyer Beware.

© Mary McDee 2023; 2024

Feature Photo: Vanity Scarecrow © L.M. Kling 2017

Further note: If you or someone you know have had a similar experience, we would love you to share your story in our comment section.

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Our anthology for 2024 is now available in print on Amazon.

Check it out!

Click on the link below:

Indie Scriptorium Self-Publishing Collective Anthology 2024