Marketing 2–Do you really need a website?
I made it a goal to have a website by the end of this year. Achieving the goal is proving to be much more difficult and time intensive than expected.
The website builders are very keen to reassure that they can have a wonderful, professional looking website in a jiffy. That it’s an easy five, seven or ten-step process. That the website building is effortless and should take not much longer than 15 minutes, a couple of hours or a couple of days. It is all lies!
Building a website involves a stroll through an intuitive program, which guides you step by step to achieving your goal. They advise you get a template and just drag-and-drop things (from where I ask) replace their text and pictures with your own (but cannot tell you where the delete button is so you can get rid of the damned pictures.) Text boxes move, you get pushed into templates you never wanted and it’s very easy to delete hours of work for no apparent reason and it’s just hard work.
I’m halfway through building a site with WIX. I have a preconceived idea what I want my website to look like and am battling with a system that hates you having any creative innovations that don’t fit the bill. HELP.
Asking, do I really need a website makes quitting a viable option? But I want a website so I can put a web address on my business cards and attach them to my art and give them away to fellow writers and prospective readers. I want a web address on the back of my Christmas cards. I need a website for when I publish my books, organise an art exhibition or arrange a book launch. Web sites are important.
Ok, so I will persist and let you know how to find me on the web next year. Merry Christmas.
Elsie King ©2022
Picture from Creative Commons