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The Challenge of Website Building

February 18, 2023February 18, 2023 / lmkling / Leave a comment

Building a better website

If you have made yourself a website, please pat yourself on the back and feel proud. The experience is challenging, but it is a wonderful way to boost your skills on the computer and get to understand the way modern businesses operate.

You need to know how to use your website and make it popular. Some people are happy to use a website to communicate with an audience, to inform, educate and entertain, but they will still want to know if they have an audience. However, most people with websites will have something they want to advertise and sell from their website.

Indie Scriptorium is mainly a self-help information website that shares the trials and tribulations of our members as we learn about the complex business of self-publishing. But it is linked to our individual web sites where we sell and advertise our novels and art.

The Indie Scriptorium website is built with WordPress, a popular web building site that can be started up for free. The WordPress program allows you to view who is using the site, where they come from in the world, how long they stay on the site and what are the most popular pages of the site. WordPress also allows people to follow the website. The goal of any website is to get more and more followers.

Analytics–the first step in building a better website is to learn how to access data about who is using your site, and then gain an understanding which part of your website attracts the most attention. What’s working and what isn’t.

WordPress has built in analytics, which provide quick reports on what traffic is coming to your site. It is a program called Jetpack Stats. For more complex analysis, you can also use Google Analytics, which provides a more complex analysis of how visitors to your site use the site.

As a newbie to my own WIX site, I’m still learning how to read the traffic reports. I’ve found it’s a matter of logging into the WIX login page and the site takes you to the Analytics page first. If you then click on the site sessions and post views graphs WIX takes you to another screen and gives you a breakdown of how many people visited, how many were unique and how long they stayed on the site. It also provides a lovely map of where your visitors live in the world. I also use the blog activity graph which provides information about how many people visited each blog so you can work out what is popular for future blog posts.

A good way of attracting visitors to your website is by posting regular interesting blogs that attract regular followers. It is recommended that when you blog you use key-words that attract the right attention. For example: Indie Scriptorium is aimed at people who want to self-publish their books. Our blog titles are therefore important and should contain key-words that attract people searching for self-publishing information. Blogs are most effective when posted regularly. They need to be researched, timely and well written.

There are many ways to build a better website. I have discovered a wonderful website ran by the Queensland Government, which provides excellent information for new businesses. Try browsing https://www.business.qld.gov.au/running-business/marketing-sales/marketing/websites-social-media/building-managing-website

I will do additional research as I try to master the whole new world of websites, marketing and getting your books into the world.

Please let us know if you find our articles helpful and provide any tips, ideas or suggestions to share with us at Indie Scriptorium.

Cheers Elsie

© Elsie King 2023

Feature Photo from Creative Commons

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Of Marketing and Monopoly

January 21, 2023 / lmkling / Leave a comment

Marketing Books and Monopoly—My Journey around the Board

Recently, my brother introduced me to “Monopoly for Sore Losers”. Since, in my family I have the reputation from childhood, reinforced and maintained by those around me as a “sore loser”, I had to get it. As I played the game, I realised how much marketing and being a dominant player on the internet, is like Monopoly and Mr. Monopoly from the “Sore Loser” edition, like the “Best Sellers” on Amazon.

Now, about marketing, I’m not an expert by any means. But, since I began this indie-publishing journey back in late 2015, I have learnt what works for me.

This last summer, for me in Australia, I have been concentrating on the “housekeeping” side of marketing my books. Thus, my first, Mission of the Unwilling, had a makeover and re-released as a second edition. Then all four books cycled through their five-day free promotion on Amazon. Next I’m looking into paying some money for advertising.

It seems my marketing skills have a way to go in gaining a monopoly on Amazon shelves and being sold. You see, marketing and advertising one’s product, my books and artwork, takes time. The issue with time is that I’d rather be creating than slogging away pushing my product in an already saturated market.

When I started on this journey, I, like many a writer, thought that mine was the great (insert country) novel, that readers will be hanging out to get their hands on. The book would sell itself. It didn’t happen, as I dreamed.

A foray into the publishing world, and its history reveals an unexpected picture. Although amazing authors and brilliant books exist, and are sold in abundance world-wide, the literary world is full of mediocre tomes stacked on the shelves of bookshops and online distributers. Some are bestsellers.

How, is this so?

Answer, effective marketing. Often, especially with traditional publishing, the writers have a “platform”. Traditional publishing is a business and they go for the safe option—someone who is famous or becomes famous through their authored works. They bank on reader curiosity, who sells well, has a “brand” and longevity.

Needless to say, I didn’t have a “platform”. However, I have been developing a network and influence through my “blogsite” and Website, “Tru-Kling Creations”, and most recently this publishing collective, “Indie Scriptorium”.

The challenge with my blogsite when I first started was to make it visible. Way back in 2015, it was so buried by the competition, that I couldn’t even find it—even when I typed in the precise address.

After embarking on some more research, I discovered a phenomena called “algorithms”. To put it simply, think of Monopoly; the more properties you acquire, the more likely someone is to land on you.

In my blogsite’s case, the more visitors you get, the more visible your site becomes. The “Mr. Monopolies” of the cyberworld actually employ computer experts to manipulate the algorithms. That is how a mediocre book can become a bestseller.

So, how do we, the so called “Plebs” of the internet, compete with these “Mr. Monopolies”? How do we get our blog/webpage onto page 1? How can our masterpieces rise to the top like cream and become bestsellers like they ought to be?

Well, first make sure our books are the best they can be. Start with good editing and proofreading. Check out Indie Scriptorium’s posts on editing. Then once you and your test-readers are satisfied with your product, then the next step is marketing and advertising. This includes doing your research, figuring out who your audience is, and pitching to your potential readers.

As I wrote before, I found that blogging and setting up a webpage has worked for me. I now have over 550 followers of my blog. But it has taken time. I found that inviting friends and family to follow, visit and like my posts helped boost activity. This then led to a wider-worldwide audience. I persevered. I’m still in the game. Even though I am not like some bloggers who have thousands of followers, I am encouraged when I get visitors who come via the “Search Engine” as it means my blogs are visible.

It’s the same with our books and the competition from the big sellers, those Mr. Monopolies of the book world. True, the mediocre best sellers will have their time in the sun. But, it won’t last. Good literature, I believe will shine through in the end. I realise now, that my novels are not the great Australian work I had dreamed they were, but for some who have read them, they have found great enjoyment, and are asking, ‘When’s the next one coming out?’

© Lee-Anne Marie Kling 2023

Feature Photo: Product placement; another way of advertising (and it’s not just Monopoly) © L.M. Kling 2023

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More Ways…Cat

January 14, 2023January 14, 2023 / lmkling / Leave a comment

[In response to Elsie King’s post on Website building, fellow writer, Mary McDee shares her insights on the challenges of technology.

I have abbreviated this Shakespearean quote somewhat, out of respect for space…and cats. Especially ones who get caught up in webs as my cat Storm has the habit of doing. ~ Website Editor—Lee-Anne Marie Kling]

Thoughts on Website Building

I don’t know about you but, as an acclaimed techno klutz, I found last week’s blog “Building a Website” totally fascinating, easy to follow and, I must admit, thought provoking.

I admire Elsie King’s honesty in addressing her difficulties and the downsides of her ‘adventure’.  Publicly admitting to being ‘technologically challenged’ does not go down at all well with many in this day and age as I well know!

There is absolutely no doubt that computers, indeed the whole current techno world of today, has brought many advantages with it: made life easier, more efficient and, in many instances, much faster.  I’m also sure we’re all well aware of the pestilential problem of hackers – a major downside of the current techno revolution. 

To my mind however, this business of hackers is far from being the only downside of our brave new world.  Let me explain by telling you of the revelation re computers that hit me a few years ago.

At the time I was coming to the end of a Permaculture Design Course I’d been doing for quite some time and was thoroughly enjoying.  It was assessment time!  This involved working with a partner or small group to develop; then present to the whole group an actual practical design based on our own real life situation that had brought us to being part of that course.

I live on a very steep, small acreage in the Adelaide Hills.  Two others also lived on hills acreages so we three linked up and decided to work on a plan for the other woman’s land as her place seemed the simplest and most straight forward.  We got on well together and quickly decided to present a series of maps illustrating the steps we felt would be the best way to develop her land.  We also felt this would be most effectively presented as a series of overlays, one on top of the other; building up from the basic fenced-paddock-with-a-house (where she was currently living) to her dream of self-sufficiency.

We thought this was a great idea and felt very chuffed with ourselves.  So we set about implementing it.

My partners were both computer literate and tech savvy so automatically began developing the required maps and sorting things out so each map, at the press of a button, would become superimposed on its predecessor.

  And this was where the rot set in!!

They spent hours on the problem but all to no avail.  I’ve no doubt that any kid of today with a modern laptop would do it in a flash with little or no difficulty.  But this was a number of years ago and computers have come a long way since then.

At first I was simply a fascinated spectator; unable to contribute anything useful.  But slowly I became more and more fed up with all the hours of unproductive discussion and experimentation.  I did hold my tongue though. Eventually they had to give up; stymied and frustrated.  We’d have to come up with some other way of presenting.  And time was running out.

It was then I remembered we’d been told there was a wide range of equipment available for us to use including an overhead projector.  As an ex-Primary school teacher I was very familiar with these things and as soon as I explained how it could solve our problem my two partners leapt on board: — using transparencies, we were able to present as we had planned.  And we received enthusiastic congratulations from those running the course – I maybe wrong but I got the feeling they were a tad relieved to see something other than a computer production!

Anyway, to go back to the beginning and why I have been telling you this seemingly irrelevant tale.  It seems to me that we are not looking beyond computers to solve all our problems; to run our lives; to communicate with all and sundry…  We are losing many skills and techniques that used to be second nature; losing flexibility; losing touch with the real world with all its messiness.

As you are reading these blogs you are no doubt a writer so you will be very computer competent; familiar with Facebook and tweeting and emails and…  Maybe even have your own website; maybe publish your work through Amazon…

But there are other ways of publishing your work.  Google is not the only research tool available to us.  Computer editing programmes have a place but they are, of necessity, run-of-the-mill.  There is no room for creativity; original thinking; an unusual juxtapositioning of words… 

By way of reinforcing the point I’m making: my computer doesn’t recognize that ‘juxta…’ word; has underlined it with squiggly red as if to insist I replace it with something more mundane.  But I’m not going to – my big, two volume Oxford dictionary lists that word along with its meaning and a couple of other permutations of it.

Let’s not lose variety and richness; the things that have served us well in times past.  Please.

© Mary McDee 2023

Feature Photo: Storm caught in the WWW © L.M. Kling 2023

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Building a Website (2)

January 7, 2023January 7, 2023 / lmkling / Leave a comment

Elsie King shares her trials and triumphs building a website

My original website, built on WordPress about four years ago, showcased my artwork. It was free, and I enjoyed creating it and adding to it. I wrote blogs giving tips on painting. The website appeared on Facebook and people regularly sent me friendly messages about my blog. Then Facebook became complicated and my website disappeared. After unsuccessful attempts to resurrect it, I just let it die a natural death. Facebook continued to send me messages with obscure recommendations, which sounded like I needed to spend money and time in order to revive my site.

This year I decided I wanted to create a new website using my pen name, Elsie King, which would put my books and artwork online.

I used WordPress thinking I had deleted my old website and I could create another one with a bonus of one year free. Big mistake. The algorithms remember everything. If you use the same e-mail address to sign up a second website, they will immediately give your freebee to the previous website and charge you $60 for the new one. Being technologically challenged, I pressed something and spent $60 on something that I didn’t sign up for. After several days of e-mails toing and froing, I convinced WordPress to give me a refund. WordPress had become a bit too complicated for this little black duck.

I researched lots of website builders and decided that WIX looked safe for the confused and unwary. The following steps helped me build a website of which I am proud as punch. I figure that if I can build a website anyone can, but it takes time and persistence. The following ideas helped me get started.

  1. Have a look at the websites of your favourite authors or artists. This gives you a good idea of what you want to include and gives you a concept of a design.
  2. Write up what you want to say. Have text for your home page and an about page ready to run. I put my bio photo and artworks in a file on the desktop for easy access. Prepare your first blog as well.
  3. The WIX site allows you to play with designing a website and you can then delete what you’ve done until you get it right. Keep playing with the templates, drag-and-drop features, adding text, changing the fonts and layout, adding media and moving between pages. You can also make a menu and put information into the header and footer. The most important place to find in the edit area is the delete site button in the Site actions. You can create a trial site and delete then start again and again and again. I played with the site building for weeks.
  4. While you are in play mode, use YouTube videos for guidance. WIX provides lots of tutorials and you can also access videos from experts. They have heaps of useful information. Be warned, some tutorials presume you know what they are talking about. I found I needed to find a tutorial presenter who didn’t talk too fast and use acronyms I didn’t understand. Also, have a paper and pen available so you can jot down the information. The pause button is a marvellous invention.
  5. WIX suggests you pick a template and modify to your needs. I couldn’t get the hang of this and ended up selecting blank templates and designing my website to my satisfaction. I found this much easier.
  6. Make sure you have an e-mail address ready to use and have sorted out your website address you intend using. I used www.elsiekingauthorartist.com which is long but suited what my website is about.
  7. Once you have designed your website, you can publish. I paid for the premium plan so I don’t have adverts popping up all the time. You can pay with PayPal or a card. It’s about $200 for a year. Look out for 50% off offers to save money.

A website with an e-mail address is just the beginning for me. I will explore the ways to promote my website, link it to social media, dive into analytics and improve my SEO (search engine optimisation) and other stuff. I put this off over Christmas but I will do the research and report in the new year. Stay tuned for more on web sites in 2023.

©Elsie King 2023

Photo supplied through Creative Commons

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Marketing II–Website? Yes? or No?

December 3, 2022 / lmkling / Leave a comment

Marketing 2–Do you really need a website?

I made it a goal to have a website by the end of this year. Achieving the goal is proving to be much more difficult and time intensive than expected.

The website builders are very keen to reassure that they can have a wonderful, professional looking website in a jiffy. That it’s an easy five, seven or ten-step process. That the website building is effortless and should take not much longer than 15 minutes, a couple of hours or a couple of days. It is all lies!

Building a website involves a stroll through an intuitive program, which guides you step by step to achieving your goal. They advise you get a template and just drag-and-drop things (from where I ask) replace their text and pictures with your own (but cannot tell you where the delete button is so you can get rid of the damned pictures.) Text boxes move, you get pushed into templates you never wanted and it’s very easy to delete hours of work for no apparent reason and it’s just hard work.

I’m halfway through building a site with WIX. I have a preconceived idea what I want my website to look like and am battling with a system that hates you having any creative innovations that don’t fit the bill. HELP.

Asking, do I really need a website makes quitting a viable option? But I want a website so I can put a web address on my business cards and attach them to my art and give them away to fellow writers and prospective readers. I want a web address on the back of my Christmas cards. I need a website for when I publish my books, organise an art exhibition or arrange a book launch. Web sites are important.

Ok, so I will persist and let you know how to find me on the web next year. Merry Christmas.

Elsie King ©2022

Picture from Creative Commons

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How to Blog…

November 19, 2022 / lmkling / Leave a comment

…While Not Re-inventing the Wheel

Part 1 — Right Frame of Mind

Feature photo: Somerton Beach Dreaming © L.M. Kling 2010
  1. Right Worldview — I like to think of the blogging community as a group, a world-wide group. Think of the local writers’ group you attend if you’re a writer. Then imagine that group spanning the globe comprising of every imaginable country and culture. That’s the breadth and beauty of blogging. But remember, each one of your potential followers are people, real people.
  2. Right Mindset — Gathering those real people, followers takes time. Marketing likes to depersonalise the whole experience and calls those visits from readers “traffic”. They are not traffic, they are individuals who have searched for your particular topic of interest and taken the time to read it. When I first began blogging 7 years ago, one of my first international visitors was from the Bahamas. I imagined that person sitting on the beach sipping their mint julep, reading from their jewel-studded iPad, and dreaming of the Central Australian adventure I had written. Just one person but imagining that person made all the difference to me, that they had connected with my story.
  3. Right Attitude — My first like (besides my faithful friends and mother) was a well-known Romanian blogger. He has written many posts on how to blog, so I feel, I don’t need to repeat his good advice in this article. The following is a link to Christian Mihai’s website, The Art of Blogging. My main takeaway from one article I read from there, was that if we don’t have the right attitude to blogging, if we are amateurish in our approach, we may spread our web of information wide, but we won’t touch many in a way that is meaningful or truly influential. And the reality about developing authentic relationships that change and grow us and others, is that they take time.
  4. Right Timing — I think there’s enough on the internet about how to set up a blog and post, so, I won’t go into detail about that. Check out Wiki how for setting up a blog, or website. But what you need to do is be regular. Followers, once you get them, are creatures of habit and if you post once a week on a Tuesday, for instance, they will look for your post, once a week on a Tuesday. One of the frustrating things I found when I first entered the blogging community, was finding those bloggers who I liked. Some would seem to vanish into the vortex of the world wide web, never to be seen again.  It took me a while to figure out that if I “followed” these bloggers, they would turn up in my “Reader Feed”. Other bloggers have mentioned that this is the reason they “like” posts. They then look at their “likes” to find their favourite bloggers again. Regular posting, I found, helped raise my profile in the plethora of websites and posts and make those blessed algorithms work for me. I knew that my blogs were rising like cream when I observed a reader emerging out of “Search Engine” in the stats of my post. When starting up my blog, though, I invited as many friends and family to follow my blog through email, and Facebook.
  5. Right, Don’t Give Up — It’s three months into you’re blogging venture, and nothing; not a hump, nor a bump raising those statistics. ‘I don’t know,’ my mother said, ‘no one has visited my posts in ages. I think I’ll give up.’ And yeah, it seemed as though the WWW “gods” were doing everything in their power to squash my mother’s enthusiasm to continue. As they tried to do some years before with my blog. As they have done with a number of writer friends of mine who have set up blogsites or websites and then with a failure to thrive, they have silently let them slide into obscurity. Again, it takes time for your website or blogsite to gain traction. Just be patient.

[to be continued…]

© Lee-Anne Marie Kling 2021; updated 2022

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Marketing–Building a Website

November 13, 2022 / lmkling / 2 Comments

Marketing—Do you need a website?

So, you’ve finished, or nearly finished, your novel. It’s written, rewritten, edited probably at least five times, given to beta readers for feedback, critiqued by writing friends or in writing groups and taken up a large part of your life.

Whether it took you years or months, a novel is a major investment in time, energy, sweat and tears and when the manuscript is finished, you don’t want it to languish in a bottom drawer. It needs to be read.

Marketing is the hardest part of self-publishing. It’s estimated that there are over three million books on Amazon. They publish 50,000 books a month and they are the largest company for self-publishing authors in the world. They release a new book every five minutes. It’s a lot of competition. Your book has to be seen, talked about and hopefully bought in order for it to get ahead of the thousands of other books being published. Marketing is the way to get your book noticed.

Before coming up with your marketing plan, it may be helpful to consider what you want for your finished book.

  1. Do you want to make writing your career? Intend to write many books and earn enough money from sales to give up your day job. This means a commitment of long hours for the rest of your life. Writing will become a business and a passion, and you will need to build up your name to ensure you have lots of buyers for your products.
  2. You may enjoy writing fiction as a passion, an activity that gives you pleasure, and you want your books read by an audience. This is the category where I am. I want my books to be the best they can be, to achieve a professional standard, but I’m not dependent on an income. I don’t want to put pressure on myself to write what sells and have to achieve deadlines.
  3. The third type of writer may want to write their memoir or family history, or contribute a non-fiction book. These authors may have a smaller audience, although some biographies and memoirs sell well on the open market.
  4. Another author may write for purely personal reasons, using the medium of writing to express their creativity. Often these writers contribute to anthologies in writing groups or may have a body of work that they want a book to share with family and friends.

All of these authors can self-publish a brilliant book, but their goal for book distribution may differ from a professional writer.

Back to the question: Do you need a website? If you want your book read and consider writing more books in the future, a website is a good idea and is worth the effort to get one up and running.

A website in simple terms is your address on-line. It’s where people can find you by searching online for your name and what you do. For example: www. elsieking/author.com (not in operation yet). You can sell your books from the website, advertise books you are writing, you can tell your readers about your life, passions and ideas. A website may also be a blog or newsletter where you share your writing tips. The website lets you connect with your readers and get reviews.

A website can be a simple page with minimal details (a landing or home page) or a more complex beast with links to social media, e-mail marketing, newsletters and contacts with other authors.

I’m a newbie with websites. I know they can be expensive to have made for you, but much cheaper to make one of your own using a website host such as WordPress, Square Space, or Wix. Don’t believe the adverts about creating your own websites. It is not as easy as they say. But it is fun to experiment with some website builders.

My advice, consider if you need a website. Research some of your favourite author websites and look at the plethora of YouTube videos that tell you how to create a website. (I found most of them too quick and get through too much information. They also use acronyms which they don’t explain. Find one that works for you)

If you decide to try it, be prepared with a catchy by-line, have a succinct but interesting author bio ready and think about what graphics, fonts and colours you want.

I’m a techno dinosaur, so I expect it will take me many weeks to construct my website. I’m learning as I go and have discovered you can create a website, delete it and start again and play without having to commit to publishing until you have it just right. When I get it right, I will do another blog to discuss the process, I found helpful.

If anyone reading this blog has some personal experience with building a website, please write an e-mail to scriptoriumpublishing@gmail.com We’d love to hear from you.

Elsie King ©2022                                            

Feature Photo: Image from creative commons

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