Building a better website
If you have made yourself a website, please pat yourself on the back and feel proud. The experience is challenging, but it is a wonderful way to boost your skills on the computer and get to understand the way modern businesses operate.
You need to know how to use your website and make it popular. Some people are happy to use a website to communicate with an audience, to inform, educate and entertain, but they will still want to know if they have an audience. However, most people with websites will have something they want to advertise and sell from their website.
Indie Scriptorium is mainly a self-help information website that shares the trials and tribulations of our members as we learn about the complex business of self-publishing. But it is linked to our individual web sites where we sell and advertise our novels and art.
The Indie Scriptorium website is built with WordPress, a popular web building site that can be started up for free. The WordPress program allows you to view who is using the site, where they come from in the world, how long they stay on the site and what are the most popular pages of the site. WordPress also allows people to follow the website. The goal of any website is to get more and more followers.
Analytics–the first step in building a better website is to learn how to access data about who is using your site, and then gain an understanding which part of your website attracts the most attention. What’s working and what isn’t.
WordPress has built in analytics, which provide quick reports on what traffic is coming to your site. It is a program called Jetpack Stats. For more complex analysis, you can also use Google Analytics, which provides a more complex analysis of how visitors to your site use the site.
As a newbie to my own WIX site, I’m still learning how to read the traffic reports. I’ve found it’s a matter of logging into the WIX login page and the site takes you to the Analytics page first. If you then click on the site sessions and post views graphs WIX takes you to another screen and gives you a breakdown of how many people visited, how many were unique and how long they stayed on the site. It also provides a lovely map of where your visitors live in the world. I also use the blog activity graph which provides information about how many people visited each blog so you can work out what is popular for future blog posts.
A good way of attracting visitors to your website is by posting regular interesting blogs that attract regular followers. It is recommended that when you blog you use key-words that attract the right attention. For example: Indie Scriptorium is aimed at people who want to self-publish their books. Our blog titles are therefore important and should contain key-words that attract people searching for self-publishing information. Blogs are most effective when posted regularly. They need to be researched, timely and well written.
There are many ways to build a better website. I have discovered a wonderful website ran by the Queensland Government, which provides excellent information for new businesses. Try browsing https://www.business.qld.gov.au/running-business/marketing-sales/marketing/websites-social-media/building-managing-website
I will do additional research as I try to master the whole new world of websites, marketing and getting your books into the world.
Please let us know if you find our articles helpful and provide any tips, ideas or suggestions to share with us at Indie Scriptorium.
© Elsie King 2023
Feature Photo from Creative Commons